This is the start of my 10 component series on “WordPress SEO Tips & Strategies.”
WordPress is, without question, the most powerful device for attaining high degrees of exposure, and top search positions in Google’s search results (the utmost objective and also purpose of Search Engine Optimization).
Matt Cutts, a well known Google engineer, has actually even mentioned that WordPress takes care of 80-90% of the technical Search Engine Optimization elements automatically!
That’s a solid statement coming from Matt Cutts, as well as if he is willing to place his name, and Google’s, on the line with a declaration like that, after that I agree to believe that WordPress is a powerful Search Engine Optimization device.
Greater than just hearing people say that WordPress is an effective tool, I’ve actually experienced it with a number of my very own, as well as my client’s, WordPress blog sites.
I have actually seen WordPress blogs obtain crept, indexed, as well as approximately a PageRank of 3 within 4 weeks, as well as I’ve seen new postings from WordPress blogs attain # 1 positions in Google within hours!
Hey, why use a WordPress blog site for SEO advertising and marketing anyway?
That’s a fantastic concern! Allow me provide you 2 reasons that a blog site, be it WordPress, Blog Owner, Typepad, or whatever, is your quickest course to top online search engine positions.
1) Blog sites build web page supply in Google. Each blog posting is really a brand-new page that is crept and also indexed in Google search results page. So, the cumulative result of writing a lot of content is that you are continuously developing a supply of web pages that come in Google for a wide variety of keyword phrases.
2) Google loves freshly updated content. Google’s formula is changing from the days of old! It utilized to be where you might just develop a static html website, things keywords throughout the title, summary, and search phrase tags in the code, and also you would certainly be able to place for those expressions.
Well things have actually altered!
Google has actually gotten a great deal smarter about just how individuals associate authority to web pages, and also regarding just how black hat SEO’s try to game the algorithms.
So Google has actually resorted to favoring sites that feed a constant flow of freshly udpated web content – something that is difficult to attain with a fixed html site (non-blog website).
If people are locating your content, bookmarking your website, subscribing to your RSS feed, as well as coming back for more, then that implies individuals will also be linking to your content. The more traffic, customers and also web links you have, the more PageRank will certainly be attributed to your site. The more PageRank your site has, the higher it will certainly rank in Google, the regularly your site will certainly be crawled, an the much deeper those creeps will certainly be – all of which adds extra PageRank to your blog.
To satisfy Google’s insatiable here wish for fresh material, you need to feed Google with newly upgraded post. In return for your giving, Google will certainly repay with PageRank as well as authority. It’s really a wonderful partnership!
As I pointed out Retro WordPress Theme earlier, simply having Matt Cutts promote WordPress as the best Search Engine Optimization tool suffices for me! Past that, poor mans wp seo is a very tidy CMS (material administration system), that Google discovers simple to creep and also that’s coding is well structured.